As a Creative Director, I search for innovative solutions to storytelling and customer engagement with a current focus on product development, branding, corporate events and customer experiences. I listen, analyse and ask ‘Why?’. My role is to understand fully the objectives of a project and then guide the team to conceptualise, develop and deliver the most effective and cohesive creative solution possible.
From brainstorm to final delivery, my multi-disciplined design background in physical products, digital interaction and branding allows me to work comfortably with stakeholders, strategists, artists, engineers, designers and programmers. I achieve the desired results by ‘talking their language’.
Having spent my early career as an industrial designer specialising in the function, aesthetics and ergonomics of electronic musical instruments and professional audio equipment, my work evolved to include digital design and interaction.
In the late 90’s I became increasingly involved in branding and strategy and together with Anouk Emanuel, I co-founded Emanuel Leggo where I now specialise in business communications and live events.
I enjoy teaching and mentoring others while taking project responsibility. I adapt easily to different working cultures, and have worked both nationally and internationally on projects across a broad range of market sectors including consumer electronics, pharmaceuticals, telecoms, automotive and fintec.